CREATED WITH TOROS KOSE
"Technology, is the future of power in tomorrows economy, in medicine and science, and in national security. HPE designs and builds more supercomputers than any other. An American company. Hewlett Packard Enterprise; leading the way to discover, to innovate, and to protect. Hewlett Packard Enterprise. A National Asset in Supercomputers." - HPE
The homie Toros Kose enlisted me to assist in the creation of a series of backdrops that would enhance the conversation of cloud-based technology at a conference in Madrid. HPE Discovery was an opportunity for HPE to unveil a variety of new products and our goal was to visualize the technology while speakers on-stage presented dialogue to an audience. HPE GREENLAKE is the visual language dictated by the company to give its customers a sense of security in the calmness and safety of a smooth body of water. Our goal was to present the "idea" of GREENLAKE as a representation of flowing lines of serene, calm data.
HPE Discovery was also an opportunity to speak about ARTIFICIAL INTELLIGENCE and its implementation within the future of technology. Our goal was to create a language of AI that was beyond the current status qou of data brains, and firing neurons. We wanted to envision the concept of deeper learning and the growth of intelligence. We stepped outside of the current rules of what AI is to create a more abstract, yet, visually organic sense of ARTIFICIAL INTELLIGENCE.
Art Direction: Toros Kose and Bryan Coleman