HPE METEOR
CREATED
TaylorMade introduced a new line of M1 and M2 golf clubs that places them at the forefront of technological innovation. They're constantly pushing the limits of customizability, enabling weekend warriors to become pros on the range. TaylorMade introduced 6 new clubs for the 2017 season and our task was to visualize new components and explain their attributes. Our approach was to blur the line between holographic and realistic, giving the golf club its time to shine while showing vital information over top.
Agency: Something Different
Chief Creative: Tommy Henvey
Managing Partner/Executive Producer: Patti McConnell
Group Creative Director: Richard Ryan
Senior Producer: Garrett Crabb
Production Coordinator: Jamie Eisman
THINGS I DID
DNA HELIX
DATA JET
EYE DATA
EYE DATA 2
EARLY DESIGN WORK - FAIRWAYS
EARLY DESIGN WORK - IRONS
